Launching in the US
You built the brand. I'll get it in front of the buyers.
- Packaging, formulation, and shelf placement from day one
- Buyer outreach and pitch decks
- Account management after launch
Retail sales for beauty and wellness brands
Get your beauty brand on national shelves, without hiring a sales team.
I help emerging beauty and wellness brands land and grow retail accounts with buyer outreach, strategic sales consulting, and ongoing account management. In the US, into the US, and beyond.
[Photo of Renee, ideally at a trade show or with product on shelf]
20+
brands represented
5,000+
retail doors landed
5
continents served
[#]
years in beauty retail
Brands I've worked with
- Kenra Professional
- Peter Coppola
- French Girl Organics
- Ms Morning
- UMM Skincare
- Virgin Skin Beauty
- Cherry Blooms
- Tiege Hanley
- Raybae
- La Leur Candles
- Blossom
- Thanks Naturals
- Spilanthox
Brands placed with Ulta Beauty, Sephora, Target, Walmart, Nordstrom, Neiman Marcus, Macy's, Dillard's, Bluemercury, Cos Bar, Costco, Whole Foods, Erewhon, CVS, Walgreens, goop, REVOLVE, Amazon, Sally Beauty, and professional salon distributors.
Where is your brand headed?
Three ways I help brands grow
Coming to the US
Your US partner for beauty retail, from compliance to the first order.
- US compliance and label approvals
- EDI setup big retailers require
- Introductions to US buyers and distributors
Going global
Take your brand beyond the US, from Canada to Europe, the Middle East, and Asia.
- International approvals
- Vetted distributor partners
- Trade show strategy
Client results
Where brands started, and where they landed
Ms Morning
Korean innovation, made in Australia
Before: An Australian brand new to the US market.
After: I took them to Cosmoprof North America and booked every buyer meeting. They're set to launch in 1,000+ stores next year.
“[Short quote from the Ms Morning founder]”
Cherry Blooms
[Category, home country]
Before: North American distribution split across many partners and brokers.
After: One aligned plan across every distributor, with brokers managed for stronger margins. [Add a number if Renee has one]
“[Short quote from Cherry Blooms]”
UMM Skincare
Current client. [Category, home country]
Before: [Where they started]
After: [Retailers, doors, timeframe]
“[Short quote from the UMM founder]”
How it works
From first call to first purchase order
Free 20-minute call
We talk through your brand, your sales so far, and the retailers you have in mind.
Retail readiness review
An honest look at pricing, packaging, compliance, and supply, so you only pitch when you can deliver.
Buyer outreach
I take your brand to the right buyers and distributors, and you're in the room for the meetings.
Launch and grow
EDI setup, account management, and reorders, so the first order turns into the next one.
How I'm paid
Most brands work with me on an 18-month plan: a monthly retainer plus commission on sales, so I win when you win. Once you're placed, we can switch to a flat retainer with no commission.
[Headshot of Renee]
About Renee
I've run sales for the brands. Now I run it for yours.
Before starting Maison d'Emmanuelle five years ago, I was Vice President of Sales at Peter Coppola Beauty, Global Director of Sales at French Girl, and Senior Director of Sales Planning at Kenra Professional.
Today I give emerging brands that same buyer access, often from the very beginning: the right packaging, the formula, and where the brand belongs on shelf. Skincare, makeup, hair, CBD, even candles. If it lives in beauty and wellness, I'd love to help you make it happen.
Questions founders ask
FAQ
Is my brand ready for national retail?
Usually you're ready when you have steady online or boutique sales, retail-ready pricing and packaging, and the inventory and cash to fill a bigger order. Buyers want proof that customers already come back for your product.
If one of those pieces is missing, that's fine. It just means we fix it before we pitch. The free call is where we check.
How do I get my beauty brand into Ulta, Sephora, or Target?
Big retailers review categories on a set calendar, and buyers see far more brands than they can take. The brands that get a yes usually show three things:
- Proof of demand: real sales, reviews, and repeat customers, online or in smaller stores.
- A clear reason to exist: what your product does that the shelf is missing.
- Readiness: pricing that leaves the retailer its margin, retail-ready packaging, enough inventory, and money set aside for launch marketing.
I prepare the pitch around those three points and take it to buyers I already know, so your brand gets a real look instead of sitting in a general inbox.
What is EDI, and do I need it?
EDI (electronic data interchange) is the system big retailers use to send purchase orders and receive invoices and shipping notices. Most national chains require it before your first order ships.
I set it up with you and make sure it talks to your warehouse, so orders don't get delayed or charged back.
I'm an international brand. What do I need to sell in the US?
The main pieces are:
- FDA rules for cosmetics: US law now requires most cosmetic companies to register their facilities and list their products with the FDA.
- US-compliant labels: ingredient names in the standard format, net contents, and a US contact. Some claims, like SPF or acne treatment, make a product an over-the-counter drug with stricter rules.
- Importing: an importer of record and a plan for warehousing and delivery.
- Retailer requirements: barcodes, EDI, and product liability insurance.
I've helped brands from Australia and beyond make this move, and I'll walk you through each step before your first US order.
What does an outsourced beauty sales team cost?
Far less than hiring a full-time head of sales. I usually work on an 18-month plan with a monthly retainer plus commission, so my pay is tied to your sales. Once your brand is placed, it can move to a flat retainer.
The free call is where we figure out what fits your stage.
Ready to get in front of buyers?
Book a free 20-minute retail readiness call. You'll leave with an honest read on where your brand fits and what to do next.
Book a free call
Or email renee@maisondemmanuelle.com